When Google, Facebook etc. launched, part of the premise was that the 'little guy' could easily and cheaply promote his business on the platform.
Now, due to the vagaries of the algorithms on these platforms, vendors have to hire Social Media 'experts' and influencers to promote their business or product on platforms that have become increasingly complicated and expensive.
Gyfd aims to strip away these complications to offer direct to consumer gamified marketing that is cost effective, agile, engaging, community relevant and easy to manage without the need for expensive 'experts' at any time in the process.